Apple’s Tradeoff: Maximizing Sales or Contributing to Social Decline ?

Apple

Just got this in my in-box .  Apple just pulled a pro- traditional marriage, pro-life iPhone app from iTunes after gays protest (Manhattan Declaration).   Supporters of traditional marriage are consumers, too, with far more technology users under their roof.

Those who favor traditional marriage like Mormons have tons more children than gay couples.  It is true that intact families are declining in number but have far greater representation in the population than gays who are only 1 percent of the population.  Apple is a business and businesses are interested in maximizing sales.

So, if Apple is, in fact, still a business then why would they anger parents who have multiple iPod, iPhone and computer using children to please gays ?  Is social decline good for Apple’s bottom line or just good for their trendy image ?